PR, communications and brand storytelling for hospitality, retail, lifestyle, art & design
Good PR isn't about volume. It's about being in the right places, with the right story, at the right time, and knowing the difference between noise and impact.
I help brands and businesses become known for the right things, through thoughtful PR, strong storytelling, and the kind of relationships that actually make a difference.
For the last 15+ years, I've worked with some of the world's best brands across retail, hospitality, lifestyle, art and design, helping them build visibility, navigate challenges, launch new ideas, and stay part of the conversation in a way that feels genuine and long-lasting.
Having spent over a decade in-house and five years agency side, I know what effective PR looks like from both sides of the table. That means no fluff, no vanity reporting - just focused, purposeful work that makes a real difference to your brand.
Whether you're starting afresh or ready for a reset, I work with premium brands and agencies who need senior-level thinking, genuine media relationships and strategic communications expertise.
Services
Press office management & media relations · Feature pitching & brand storytelling · Press release writing & distribution · Brand launches & campaign support · Reputation management & crisis comms · Influencer & talent collaborations · Media training & spokesperson support · Social media management & content creation · Fractional support · Comms audit · Senior interim support
Where I specialise
HospitalityRestaurants, bars, hotels and hospitality groups looking to grow awareness, build a strong reputation, tell better stories and stay culturally relevant.
RetailFrom growing lifestyle businesses to heritage brands, helping products, people and campaigns be seen by the right people.
Reputation & crisis support Sometimes things don’t go to plan. I bring calm, clear thinking and senior level experience when brands need careful communication and practical support.